Some rules for Graphic Designing
Graphic design is about combining artistic and technical elements to visually convey ideas, messages or information. Here are some basic concepts that form the basis of graphic design:
Hierarchy:
Establishing a visual hierarchy helps direct the viewer's attention. Use elements like size, color, and contrast to highlight important information and add fluidity to your design.
Balance:
Achieving visual balance is fundamental to a harmonious design. The balance can be symmetrical, when the elements are equally spaced, or asymmetrical, when the visual weight is balanced without mirrors.
Typography:
In graphic design, the selection and arrangement of fonts (fonts) plays an important role. Consider the legibility, readability, and overall aesthetic of the typography you choose.
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Color Theory:
Understanding color theory will help you create visually appealing and harmonious color palettes. When making design decisions, consider the psychological impact of colors and their associations.
Contrast:
The contrast makes elements stand out from each other.This can be achieved through variations in color, size, shape or texture, increasing visual appeal and readability.
Repeat:
Repetition creates design consistency by using the same or similar elements throughout the design. This helps create visual unity and reinforces key messages.
Orientation:
Proper layout creates a clean and organized appearance. Aligning text and other elements keeps things tidy and makes the design more visually appealing.
Proximity:
Group related items to make clear connections. Proximity helps organize information and reduces visual clutter, making it easier for the viewer to understand the content.
White Space (Negative Space):
White space refers to empty or unused space in a drawing. This is necessary to avoid overcrowding, give the viewer a break, and highlight important elements.
Scale and Proportions:
The scale refers to the size of the elements in relation to each other, while proportion means maintaining a harmonious relationship between the different parts of the design.Consistent scaling increases visual coherence.
Print (Domain):
Accentuation is the highlighting of certain elements in order to attract attention. This can be achieved through size, color or contrast, leading the viewer to focus on specific aspects of the design.
Units:
Unity combines all design elements into a coherent whole. The consistent use of visual elements such as colors, typography and images contributes to the overall unity.Mastering these principles allows designers to create aesthetic, functional and useful designs.
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